3 Top Fashion Trends For Summer & Lots Of Student Discounts!

Summer is here! Fabulous! It’s the moment we’ve all been waiting for! Good weather, good vibes, good food… and, of course, good fashion.

Not much can match the thrill of dressing for the sunshine and we always get some serious pep in our step when we head out for fun and frolics at this time of year. Smart or casual, summer outfits are always super exciting to pull together.

But where to begin?

Even if you’ve worked hard to develop your own unique sense of style and love nothing more than expressing yourself through clothes, it always pays to check out what the latest seasonal trends are to see if there are any ideas and inspiration you can take home to elevate your wardrobe even more.

So, with this in mind, here are just some of the very latest looks and design ideas to sift through. Who knows what you might find!

Tomato red

Where colour trends are concerned this season, it’s all about tomato red. Think vibrant, think loud, think warmth… this isn’t a shade that’s meant to fade into the background so go big and go bold, or just go home.

If you’re going to do it, do it right - so don’t be afraid to go top to toe in tomato over the next few weeks if you really want to make a statement and turn heads wherever you go.

A gorgeous flowing maxi dress would really set the tone, or you could juice it up with a red shirt and bright red jeans. For evening wear, red shirt, red skirt, red tights would get the job done - or just pay homage to the idea with some showstopping red brogues or heels.

The even better news is that this shade works incredibly well with gold, so if it’s a look of luxury you’ve got in mind, you’ll find that this is easily achievable, whether you’re dressing up or dressing down.

Silk scarves

Jewellery is usually the go-to option when it comes to accessorising with aplomb, but the surprise this season is that the simple silk scarf is back on top - and there are so many ways in which they can be worn that you’ll find yourself wondering why you haven’t been a scarf person all this time!

Fold your favourite into a triangle and sport it as a top, tie it around your hips, use it as a belt, knot it around your bag straps, wear it at the wrist, tie it in a cute bow at the neck, tie it around your ponytail, wear it as a bandana, wear several all at once, tuck one into a top pocket… honestly, the only limit is your imagination!

Crisp tailoring & elevated neutrals

While bright colours and pastels will always curry favour at this time of year, summer 2025 is seeing a surge in interest for timeless and beautiful neutral tones, everything from sultry soft taupe and warm sand to gorgeous oatmeal and ivory shades - all of which work incredibly well together, so it’s actually never been easier to pull new looks together.

Don’t make the mistake of thinking that neutrals are boring. When done well, the final effect is always stylish, classic and effortless… but the key to true success here is in the finer details, all the little touches here and there.

Crisp pleating, beautiful embroidery, sharp lines, interesting cuts, smart buttons, fabric combinations… all of these add interest to the clothing, instantly elevating the look and lending a polished feeling to affairs - all without you really having to try!

And, of course, if you want to add a splash of colour to draw the eye, don’t forget about your new best friend… the silk scarf!

Check out our student fashion discounts!

Keeping up with all the latest trends can get pricey if you’re not careful - but here comes the TOTUM team to save the day!

We’ve buddied up with all the leading brands out there in the fashion world right now to bring you some amazing student discounts that will get you fully kitted out season by season, without breaking the bank.

Whatever your style, whatever you’re into, however you choose to express yourself, whatever fine occasion is on the horizon, we’ve got all your bases covered and more.

Here are just five of the top-notch offers we’re running right now. Take a look… and don’t forget to browse the rest of the TOTUM site to see what other deals you can find!

35% off Pretty Little Thing

Get a wardrobe refresh in an instant with our amazing deal with Pretty Little Thing, where you can enjoy 35 per cent off everything from casual wear to party outfits. The collection is vast and fashion opportunities about… so have a browse through the virtual shop shelves today!

15% off Adidas

Athleisure will always be on trend no matter what time of year it is, but summer is a great time to bust out the latest looks - and with 15% off everything at Adidas (apart from customised items or outlet products), it’s never been easier to get your hands on stylish yet comfy clothes. Champion!

10% off Harvey Nichols

What’s that you say? Discount on fashion items at Harvey Nichols? Now’s the time to snap up some serious bargains thanks to our amazing partnership with the luxury fashion house, with everything from accessories and shoes to clothing included. Can’t say fairer than that!

15% off Shein

Don't miss out on a deal... Thanks to our partnership with Shein, we’re now offering you the chance to get 15 per cent off everything on the site… the perfect opportunity to hit all this season’s latest trends. Badabing!

20% off ASOS

And, finally, we’ve teamed up with the good folk over at ASOS to offer you a lovely 20 per cent off everything site-wide - and all you have to do is download the app! Fashion at your veritable fingertips!