Walkers Finally Reveals Why Its Cheese And Onion Packets Are Blue And Not Green

Ever wondered why Walkers opts for blue packaging rather than green for its iconic cheese and onion crisps?

If you're a crisp connoisseur, you may have noticed many brands go with green packaging for the classic crisp flavour, but not Walkers.

If you've been losing sleep over this and need some answers ASAP, you'll be pleased to discover that Walkers has finally settled the conundrum once and for all.

In 1948, Leicester-based butcher Henry Walker began frying up potato slices, coating them in salt and selling them for three pence a packet - these would go on to become the delicious, flavourful, crunchy snack that we all know and love today.

It was in 1954 that Walker came up with what is now the most popular of all crisp flavours: the beloved cheese and onion.

This still remains the best-selling crisp flavour in the UK, with over six billion packets selling each year.

But enough of the flavour's roots, why did Walkers choose to go with blue packaging over green?

Addressing the packaging theories on its own website, Walkers writes: “Our Salt & Vinegar and Cheese & Onion flavour crisps packs have always been the colours they are today.

"Contrary to popular belief, we’ve never swapped the colours around, not even temporarily. We’ve no plans to change these designs, as they’re signature to our brand.”

Apparently, though, the blue packet is believed to be a nod to the brand's regional roots.

In 2014, a YouGov survey found that the public wanted the packaging to be changed from blue to green (44 percent voted green, 30 percent blue), however this wasn't the case in the Midlands.

Based on the YouGov survey, the Midlands was the only region to vote in favour of Walkers keeping the colour of the cheese and onion crisp packet blue, with YouGov hypothesising: "This is likely because Walkers is a Midlands company, founded in Leicester in 1948, and was still primarily a regional brand as late as the 1980s."

What's more, younger generations are similarly outliers who seemingly back the brand's choice of blue packaging, with 54% of young people supporting the current packaging.

Basically, it looks like the blue is here to stay and we can't imagine it being any other way.

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